The Driving Force Behind Fanas
Sana Farooq began to explore regional artisanal intricacies associated with how jewelry is manufactured. This further piqued her interest and led her to establish Fanas in 2014, with a mind to create jewelry that spoke for itself. Fanas is based out of Lahore, but the jewelry’s aesthetic takes inspiration from Sana’s travels, her love for art and the vibrancy of South Asian culture. The Jewelry Design & Manufacturing Gemological Sciences Programme at the Pakistan Institute of Fashion Design in Lahore has equipped Sana with the skillset to transform her zestful perception and keen discernment of the world around her, into traditional jewelry that is contemporary in outlook. In the five years that have followed, Sana has developed an intricate understanding of the local fashion market across a variety of diverse sub sectors and developed a design language that allows her pieces to become a distinct statement when paired with attires suited for different occasions, in Pakistan and abroad.
At Fanas, all of our products are crafted to ensure an elegant and tasteful equilibrium between our design and manufacturing processes. It is for this reason, our design process is subject to several consultative sessions with our skilled artisans, who based on their experience, give extensive input on how the final product may turn out.