The Driving Force Behind Fanas

Sana Farooq began to explore regional artisanal intricacies associated with how jewelry is manufactured. This further piqued her interest and led her to establish Fanas in 2014, with a mind to create jewelry that spoke for itself. Fanas is based out of Lahore, but the jewelry’s aesthetic takes inspiration from Sana’s travels, her love for art and the vibrancy of South Asian culture. The Jewelry Design & Manufacturing Gemological Sciences Programme at the Pakistan Institute of Fashion Design in Lahore has equipped Sana with the skillset to transform her zestful perception and keen discernment of the world around her, into traditional jewelry that is contemporary in outlook. In the five years that have followed, Sana has developed an intricate understanding of the local fashion market across a variety of diverse sub sectors and developed a design language that allows her pieces to become a distinct statement when paired with attires suited for different occasions, in Pakistan and abroad.


At Fanas, all of our products are crafted to ensure an elegant and tasteful equilibrium between our design and manufacturing processes. It is for this reason, our design process is subject to several consultative sessions with our skilled artisans, who based on their experience, give extensive input on how the final product may turn out.


Fanas has taken part in several shows in Pakistan and abroad. Most significantly, we have participated at the Pakistan Sunsilk Fashion Week and showcased our products at the Pakistan Fashion Week, London at the Lancaster Palace in 2017. Additionally, statement pieces developed Fanas have featured extensively on the ramp, the red carpet, the big screen and in print, since its inception in 2014. Our products embody superior quality, premium luxury and magnificence as the core fundamentals. Every Fanas product is designed, manufactured and packaged Sana, along with her team of extremely skilled artisans with immense care and love. We believe that this significantly contributes to the overall experience of our clientele. You will receive your Fanas product in beautifully hand-crafted luxury packaging that will perfectly complement the jewelry. We currently have an online presence through our social media and online store that are accessible to our clientele in both Pakistan and abroad.